H&A Foundry — Ulm, Germany

We build the storefronts and software international brands run on.

Shopify builds, websites and apps for founders and companies who need work that ships fast, reads as premium, and holds up after launch. Three years in, clients across the US, Europe and Pakistan.

See the work

Years building Shopify, web & app products

Countries served — US, Germany, Pakistan

Founders, one studio, no middle layer

24/7

Support window once you launch

Direct to founders — no account managers in between

Live client sites — visit any project below

Reply within 24 hours, any time zone

Have a project in mind?

What we do

Three disciplines, one team.

No subcontracted scope creep — the people who scope your project are the people who build it.

Shopify Development

Custom themes, section builders, speed optimisation and conversion-focused product pages — built for stores that actually need to sell, not just look good in a screenshot.

Custom themesLiquidApp integrationsCRO

Web Development

Marketing sites, booking systems and full product builds — fast-loading, mobile-first, and built on a stack your team can actually maintain after we hand it off.

ReactWordPressCustom PHPBooking systems

App Development

iOS, Android and cross-platform apps tied to the same backend as your web and store, so your data and your customers move with you across every screen.

React NativeAPI integrationCross-platform

Pricing

Straightforward rates, no hidden fees.

One-time builds and monthly retainers, priced in USD. Tap any service to see exactly what's included.

Store Setup

What's included

Premium Shopify theme, installed & customised
Collections, navigation & checkout setup
Mobile-responsive design
Payment gateway & shipping setup
Store handed over fully ready to launch

What's included

Premium Shopify theme, installed & customised
50 hand-picked winning products listed
Branded store name, logo placement & structure
Payment gateway & shipping setup
Additional products at $10 each after the first 50

What's included

Product research & sourcing
Title, description & image upload
Pricing & variant setup
Published live on your store

Development

What's included

Up to 5 custom-designed pages
Mobile-responsive, fast-loading build
Contact form & booking flow if needed
Deployed live on your domain
Basic SEO setup included

What's included

Custom UI design & development
API integration with your backend
Testing across devices
Google Play Store submission

What's included

Custom UI design & development
API integration with your backend
Testing across devices
App Store submission

Digital Marketing — Monthly

What's included

Campaign strategy & audience targeting
Ad creative guidance
Daily monitoring & optimisation
Monthly performance report

What's included

Keyword research & campaign setup
Search & display network ads
Ongoing bid & budget optimisation
Monthly performance report

What's included

Campaign strategy & audience targeting
Ad creative guidance
Daily monitoring & optimisation
Monthly performance report

What's included

Video ad campaign setup
Audience targeting & placement strategy
Ongoing optimisation
Monthly performance report

What's included

Page setup & profile branding
Content direction & posting calendar
Monthly engagement management
Growth report each month

Need a mix of these, or something that doesn't fit a fixed package? Tell us what you're building — most client projects end up as a custom quote once we know the full scope.

Selected work

Recent builds, live right now.

A small, honest sample — every project below is a real client, shipped and running today.

ulmercitytaxi.com

Ulmer City Taxi 24/7

Online booking · Ulm, Germany

Taxi jetzt buchen

Abholort

Zielort

Jetzt buchen →

Web Development

Ulmer City Taxi 24/7

Ulm, Germany — Local transport service

A custom multi-page site for a 24/7 taxi operator, built around a live booking form (ride type, pickup, destination, date & time) plus dedicated pages for airport transfers, medical rides and corporate accounts.

Custom PHP Booking system Multi-language

Visit live site

safiyafabric.com

Safiya Fabric

SUMMER DROP — 25% OFF EVERYTHING

Shirts

Trousers

Shop now

Shopify Development

Safiya Fabric

United States — Menswear & womenswear

A premium Shopify build for a US clothing label — full theme customisation, men's and women's collection structure, editorial product photography layout and a review system, with fast US shipping built into the conversion flow.

Shopify Custom theme Collections setup

Visit live store

luneafabric.com

Lunea Fabric

RAW STREETWEAR — SUMMER DROP '26

Shop the drop

Shopify Development

Lunea Fabric

Pakistan — Streetwear & denim

A dark, streetwear-coded Shopify store for a Pakistan-based fashion label — tracksuits and denim collections, nationwide cash-on-delivery checkout, and a review layout built to carry the brand's verified customer feedback.

Shopify COD checkout Collections setup

Visit live store

How we work

Four steps, no detours.

Same process whether you're three time zones away or down the road.

Discovery call

We learn your business, your customers and what "done" actually looks like before any design starts.

Design & scope

A clear plan, timeline and fixed quote — no scope creep, no surprise invoices halfway through.

Build & review

You see progress in stages, not just at the end, with room to adjust before anything goes live.

Launch & support

We stay on after launch — fixes, small updates and questions don't go to the back of a queue.

About us

Run by two people who still write the code.

H&A Foundry is a two-person studio, not a pipeline of account managers and outsourced developers.

We started H&A Foundry because most agencies put a layer of salespeople between the client and the people actually building the product. Here, the founders are the build team — every Shopify store, website and app on this page was scoped, designed and shipped by us directly.

That's deliberate. It means faster turnarounds, fewer miscommunications, and a studio small enough to actually know your business instead of treating it like ticket #214.

Syed Hasham

CEO

Three years building Shopify stores and web platforms for clients across the US, Europe and Pakistan. Handles store architecture, custom theme builds and the technical side of every project.

Areeba Waqar

Co-Founder

Co-founder of H&A Foundry, building the studio's client relationships and project delivery alongside the technical team.

Get in touch

Tell us what you're building.

Send a few lines about your project and we'll reply with next steps — usually within a day, often sooner.

Email info@areebawaqarllc.com

Studio Areeba Waqar LLC

Based in Ulm, Germany